Back office
Back-office redesign
Redesigning the sportsbook and casino back office around how managers actually work.
Giorgi Jaiani is a
Product Designer
5+ years designing products: iGaming, design systems, back-office and sportsbook tools, user flows, prototypes, data-heavy UI and responsive web apps.
Selected work
4 case studies
Social casino
Free-to-play social casino
A free-to-play social casino where players earn coins through missions, daily bonuses and surveys, and spend diamonds on real prizes.
Analytics dashboard
Yodo1 MAS dashboard
A redesigned ad monetization dashboard for mobile game developers using Yodo1's mediation platform.
Sales demo
Kognitiv Loyalty Program Demo
A loyalty program management demo that Kognitiv's team used to show and sell their platform.
More work
ShippedProbemas redesign
A modern storefront and a loyalty program for a marketplace selling RuneScape gold, items and services.
ShippedFindit
A discovery and community platform where mobile game studios show their games, find partners and get featured.
ShippedCasino sign-up and verification
A sign-up flow that takes new players from registration to a verified account, ID and selfie included, in one sitting.
Golden Fleece Marketing
A website for a marketing agency that builds websites, AI chatbots and CRM tools for real estate agents.
Silimo
A luxury car and chauffeur service website built around one fast booking form.
HR web app
An HR platform for workforce management: org chart, vacancies, inspections and company administration, on web and mobile.
Lito
A website for a natural stone company: interiors, services and a project portfolio.
Ferla Bikes
An e-commerce site for vending e-bikes and carts: coffee bikes, ice-cream bikes and add-ons.
Hero Log
A workout tracker for gym-goers: log sets in seconds, follow weekly goals and repeat what works.
Coinflow
A cryptocurrency payment gateway: a marketing site and a merchant dashboard for balances, transactions and markets.
Kani Aesthetic Center
A Georgian-language website for an aesthetic clinic: services, technology, team and news.
Atreus sign-up page
A split-layout sign-up page: a bold message on one side, a short form on the other.
United Shoes checkout
Card details step of a shoe store checkout.
GLM Group coming soon page
A coming soon page with a countdown and event registration form.
Loan EMI calculator
A loan EMI calculator: amount, rate and term in, monthly payment out.
Nemera
A landing page for an indoor and outdoor building materials store.
About
Lead product designer with 5+ years of experience, now specializing in iGaming. Designs casino and sportsbook products, from player features to back-office tools, builds token-based design systems, and works closely with product and engineering to ship them as designed.
Experience
- Apr 2025 – PresentDeepRiver SoftLead UX Designer
- Oct 2024 – Apr 2025GV GroupLead UI/UX Designer
- Jan 2023 – Oct 2024Virtual Gaming SolutionsLead UI/UX Designer
- Feb 2022 – Jan 2023Hobby StudioUI/UX Designer
- Feb 2021 – Feb 2022Design StudioUI/UX Designer
- 2019 – 2023FreelanceGraphic Designer
Skills and background
- Design
- Design systems and tokens, user flows and wireframing, prototyping, back-office and data-heavy UI, responsive design, engineering handoff
- AI
- AI-assisted prototyping (working HTML/JS prototypes with Claude), AI design-to-code workflows (Figma MCP), AI-assisted specs and UX copy
- Tools
- Figma, Framer, Jira, Adobe Creative Suite, Claude
- Education
- Geolab, UI/UX Design (2020 – 2021). Georgian-American University, Civil Engineering (2018 – 2022).
- Languages
- Georgian (native), English (C1), Turkish (B2), Russian (B1)